Performance Marketing Agency for Crypto, Web3, Fintech & Forex

Metrics & Co. is a specialist performance marketing agency serving crypto exchanges, DeFi protocols, fintech platforms, forex brokers, and Web3 projects. We combine compliance-aware paid advertising, technical SEO, AI automation, and data-driven content marketing to generate documented, measurable results for regulated industry brands.

We do not work across every vertical. We go deep in four: crypto, Web3, fintech, and forex — the industries where marketing complexity, regulatory constraints, and performance expectations demand genuine specialization.

Documented Results

• $100M+ in trading volume generated in under 4 months for a forex/CFD platform
• 400,000 monthly organic visits built from zero in 6 months for a crypto exchange
• 6.4x peak ROAS documented on Web3 paid advertising campaigns with €42K spend
• 300+ qualified B2B leads in 30 days at sub-$210 CPL for a fintech SaaS product
• €270,000 revenue in 3 months with €99.50 CAC for a Web3 financial product
• 200+ clients served across crypto, Web3, fintech, and forex

Services

Paid Advertising

Compliance-aware paid campaigns across Google Ads, Meta, TikTok, YouTube, X, programmatic DSPs, and crypto-native networks including Coinzilla and Bitmedia. We manage all platform certification requirements and pre-approvals for regulated verticals. Documented peak ROAS: 6.4x.

SEO

Technical SEO, E-E-A-T optimized content, and authority building for regulated industries. We build organic search presence built to survive algorithm updates because it is founded on genuine expertise signals. We have grown crypto projects from zero to 400,000 monthly organic visits in six months.

AI Automation

AI chatbots, lead qualification systems, automated creative testing, and predictive bidding operating 24/7. We integrate AI into acquisition funnels to reduce CAC and increase lead quality. Average CAC reduction for fintech clients: 40%.

Content Marketing

Performance-driven content and ad creative optimized for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — so it ranks on Google and gets cited by ChatGPT, Perplexity, and Google AI Overviews.

Industries We Serve

• Crypto Marketing — Exchanges, DeFi protocols, token projects, NFT marketplaces, wallets, blockchain infrastructure. 8+ years, 1,500+ campaigns launched, 4.2x average ROAS.
• Fintech Marketing — Digital banks, payment platforms, lending, investment apps, embedded finance. 6x average ROAS, 40% average CAC reduction, $50M+ ad spend managed.
• Forex Marketing — FX brokers and CFD platforms across 6 regulatory jurisdictions and 12+ countries. $100M+ trading volume generated, 35% average CPA reduction.
• Web3 & DeFi Marketing — DAOs, DeFi protocols, cross-chain infrastructure, Web3 gaming. 2M+ community members built, 3.8x average TVL growth.

Why Specialized Marketing Matters in Regulated Industries

Google, Meta, and TikTok each have specific certification and pre-approval requirements for crypto, fintech, and forex advertising that change frequently. SEC, ESMA, FCA, MiCA, CySEC, and ASIC regulatory frameworks constrain what marketing claims can be made, how returns can be described, and which audiences can be targeted. General marketing agencies treat these as edge cases. We treat them as the standard operating environment.

A performance marketing team that has navigated MiCA compliance, Meta Special Ad Category systems, and TikTok financial product restrictions at scale does not learn these skills working across fifty industries. Specialization is the operational requirement for campaigns that actually run, convert, and scale.

Book a free consultation to discuss your crypto, fintech, or forex marketing objectives. Alternatively, read our case studies or explore performance marketing insights.