Frequently Asked Questions
What services does Metrics & Co. offer?
Metrics & Co. offers four core services: paid advertising (Google, Meta, TikTok, programmatic DSPs, and crypto-native networks), SEO and authority building, AI automation and lead qualification, and content marketing. All services are specialized for regulated financial verticals — crypto, Web3, fintech, and forex.
Which industries does Metrics & Co. specialize in?
We exclusively serve four verticals: cryptocurrency and blockchain, Web3 and DeFi, fintech and digital finance, and forex and CFD brokers. We do not work across general industries — our specialization in regulated financial marketing is the foundation of our performance advantage.
How long does it take to see results from crypto SEO?
Organic SEO results in crypto typically become visible within 3-4 months, with meaningful traffic growth between 6-12 months. We have built a crypto exchange from zero to 400,000 monthly organic visits in 6 months — exceptional results requiring intensive content and link-building investment. More typical timelines are 6-12 months to meaningful organic traffic for new domains.
Can you run paid advertising for crypto on Google and Meta?
Yes. Both Google and Meta permit cryptocurrency advertising under specific certification and pre-approval requirements. Google requires advertiser certification and often pre-campaign approval per market. Meta has a Special Ad Category system for financial products with jurisdiction-specific approval requirements. We manage all certification and compliance requirements as part of our crypto paid advertising service.
What is the minimum engagement period?
We engage on a minimum 3-month retainer basis. Performance marketing for regulated industries — particularly SEO, content authority building, and programmatic advertising optimization — requires sufficient time to produce meaningful results. We do not offer one-off projects for ongoing performance marketing services.
Do you work with forex brokers under multiple regulatory frameworks simultaneously?
Yes. We manage forex marketing campaigns under FCA (UK), CySEC (Cyprus/EU), ASIC (Australia), FSCA (South Africa), and other regulatory frameworks simultaneously. Each jurisdiction has different advertising requirements, risk warning standards, and permitted product scopes. Multi-jurisdictional forex marketing is a standard capability, not an exceptional case.
What is AEO and GEO, and why does it matter for crypto and fintech brands?
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are disciplines focused on making your content cited by AI systems — ChatGPT, Perplexity, Google AI Overviews, and other LLM-powered interfaces. For crypto and fintech brands, AI citation visibility is increasingly important as research and comparison behavior shifts to AI interfaces. We build content programs that optimize for both traditional search rankings and AI citation selection simultaneously.
In which regions and languages does Metrics & Co. operate?
We operate globally with particular depth in Europe, LATAM, MENA, APAC, and CIS regions. Our team works in English, Russian, French, Spanish, and Chinese. Multi-language SEO, multi-jurisdictional paid advertising, and culturally adapted content are standard components of our international campaigns.
What is YMYL content and why does it matter for fintech and crypto SEO?
YMYL (Your Money or Your Life) is Google's designation for content categories where inaccurate information can directly harm readers — including financial advice, investment information, and cryptocurrency content. Google applies the highest quality standards to YMYL content, requiring strong E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals. We build fintech and crypto SEO programs that meet these standards with named credentialed authors, compliance reviews, and topical authority architecture.
How do you measure performance marketing results?
We measure what matters for each vertical: cost per funded account (CPFA) for trading platforms, revenue-attributed ROAS for product businesses, cost per qualified lead (CPQL) for B2B services, organic traffic quality and conversion rates for SEO programs, and AI citation frequency for content programs. Vanity metrics — impressions, followers, generic traffic — do not appear as primary KPIs in our reporting.