Performance Marketing for Crypto & Blockchain Projects

Metrics & Co. is a specialist crypto marketing agency with 8+ years of experience in cryptocurrency advertising, SEO, and community growth. We serve crypto exchanges, DeFi protocols, token projects, NFT marketplaces, wallets, and blockchain infrastructure companies with documented results across every major marketing channel.

Why Crypto Marketing Requires Specialists

Crypto marketing operates in one of the most complex advertising environments globally. Google, Meta, and TikTok each have specific certification and pre-approval requirements that change frequently. SEC, ESMA, and MiCA regulatory frameworks constrain marketing claims. Token projects face securities law considerations that make standard performance marketing copy non-compliant. These constraints are not obstacles we work around — they are the environment we are built for.

Crypto Marketing Services

Paid Advertising for Crypto

Compliant paid campaigns across Google Ads, Meta, TikTok, YouTube, X, and crypto-native DSPs including Coinzilla and Bitmedia. All platform certification requirements managed. Performance focus: cost-per-funded-account, depositing user CPA, revenue-attributed ROAS. Documented results: 25.5x peak ROAS, $500M+ revenue generated for clients.

Crypto SEO & Organic Growth

Technical SEO, E-E-A-T optimized content, and authority building for blockchain projects. We have grown crypto exchanges from zero to 400,000 monthly organic visits in six months through structured content programs and editorial link acquisition. Long-term organic rankings for high-intent keywords are a structural cost-of-acquisition advantage that compounds over time.

Community Growth

Discord, Telegram, and X community strategy and management focused on genuine engagement — not inflated metrics. Strong community attracts users, developers, validators, and protocol participants who create long-term protocol value. We have built 2M+ community members across Web3 and crypto projects.

Token Launch Marketing

Full-lifecycle token launch support: pre-launch awareness, TGE execution marketing, and post-launch community sustaining. Regulatory compliance at every stage. Multi-jurisdiction experience across MiCA (EU), SEC-aware US marketing, and other frameworks.

Results for Crypto Clients

400,000 monthly organic visits from zero in 6 months — crypto exchange, Turkey market
+200% organic traffic in 24 months — regulated EU crypto exchange
1,000+ quality editorial backlinks in 6 months
25.5x peak ROAS on crypto paid advertising campaigns
8+ years crypto experience | 1,500+ campaigns launched | 4.2x average ROAS

Crypto Projects We Serve

Cryptocurrency exchanges (centralized and decentralized)
DeFi protocols and yield platforms
NFT marketplaces and collections
Blockchain infrastructure and Layer 2 networks
Crypto wallets and custody solutions
Token projects and launch campaigns
Web3 gaming and metaverse projects