Paid Advertising for Crypto, Fintech & Forex

Paid advertising in crypto, fintech, and forex requires operational compliance infrastructure that most general agencies do not have. Platform certification requirements, jurisdiction-specific pre-approvals, creative compliance constraints, and evolving policies mean campaigns fail not because of poor strategy, but because of poor compliance processes. We built our systems for this environment.

Channel Expertise

Google Ads

Google-certified for financial products advertising across all markets where Google permits crypto, fintech, and forex categories. We manage MiCA-compliant EU campaigns, FCA-approved UK advertising, and ASIC-regulated Australia/NZ campaigns, along with pre-approvals in all other regulated markets.

Meta (Facebook & Instagram)

Meta Special Ad Category management for financial products and cryptocurrency. We navigate restricted targeting, creative requirements, and approval processes including Advantage+ system jurisdiction coverage for all relevant markets.

Programmatic DSPs

Specialist DSP access to crypto-native publisher networks, financial publications, and professional trading communities. For brands where Google and Meta restrictions limit scale, programmatic provides the highest-scaling alternative with precision audience targeting and brand safety controls.

Crypto-Native Networks

Direct relationships with Coinzilla, Bitmedia, and other crypto-specific advertising networks for campaigns targeting blockchain-native audiences with inventory quality mainstream programmatic cannot provide.

TikTok, YouTube & X

Video and social advertising for brands with appropriate market approvals. We manage TikTok financial services policies, YouTube financial advertising requirements, and X crypto certification requirements in all applicable markets.

Performance Metrics We Optimize

Cost-per-funded-account (CPFA) for exchanges and trading platforms
Revenue-attributed ROAS for subscription and product fintech
Cost-per-qualified-lead (CPQL) for B2B financial services
Cost-per-depositing-user for brokers and trading platforms

Documented Results

6.4x peak ROAS on a Web3 financial product campaign (€42K ad spend)
$100M+ in trading volume generated in under 4 months for a forex/CFD platform
17,000+ new active trader accounts acquired for a multi-jurisdictional forex broker
35% average CPA reduction for FX brokerage clients
300+ B2B leads in 30 days at sub-$210 CPL for a fintech SaaS product